QUALIFICATIONS SUMMARY
Results-driven brand, marketing communications and creative professional with demonstrated experience increasing brand reputation and profitability for corporate, non-profit, healthcare, financial, philanthropic and academic clients. Core strengths and areas of excellence include:
Brand Strategy Articulate robust brand systems and facilitate enterprise-wide adoption and execution. Develop research-based, culturally relevant brand strategies. Build and maintain brand equity in complex and regulated environments. Educate and advocate for brand value and support. Socialize and operationalize brands in large, multidisciplinary organizations.
Marketing Communications and Creative Strategy Envision and lead execution of complex, multi-channel campaigns. Use strategic planning to inform creation and execution of strategies, from concept to success analytics. Identify and implement digital, creative and AI technologies to deliver on robust targeting goals. Leverage research, data and analytics to inform and measure. Maintain brand equity through crisis communication.
Leadership and Collaboration Provide expert counsel to senior leadership. Public speaking and thought leadership. Executive-level leadership where accountability and resource management are paramount. Partner and gain buy-in to facilitate collaborative and successful enterprise outcomes. Collaborate with teams, clients and key stakeholders. Position brand, marketing communications and creative as key contributors to an overall business strategy.
Management and Talent Sourcing Manage diverse, multi-disciplinary teams of all sizes. Foster positive and supportive team environments with an emphasis on personal growth. Facilitate collaboration between staff and key stakeholders. Leverage in-house and external partners to assemble high performing teams. Invest in professional development and growth path planning.
Social Justice Branding Counsel organizations and leaders on using their brand and voice to support causes that authentically align with brand culture and values. Identify opportunities and create campaigns that align with cause-driven missions and illustrate corporate priorities. Define and communicate corporate culture to empower and motivate colleagues.
Intellectual Property Manage valuable trademark portfolios and align monetizing strategies with organizational culture and brand growth planning. Consult on legal issues concerning trademarks, copyrights, trade secrets and patents. Create protection strategies and execution plans. Name generation for businesses and products/services, and assess availability, marketability and protectability. Optimize brand value in sponsorship, endorsement and licensing negotiations. Assess brand violations and negotiate resolutions. Advise on legal documentation, contracts and negotiations.
EXPERIENCE
Senior Vice President, Brand Director, Huntington, 01/23–present
Vice President, Brand Director, Huntington, 03/22–01/23
Vice President, Senior Brand Manager, Huntington, 11/20–03/22
Vice President, Brand Manager, Huntington, 02/19–11/20
Director, University Sesquicentennial, The Ohio State University, 02/17–02/19
Senior Creative Director, University Brand and Marketing, The Ohio State University, 04/16–02/17
Creative Director, University Brand and Marketing, The Ohio State University, 02/13–04/16
Studio Owner, REVEALit, 11/98–02/13
Art Director, Wexner Medical Center, The Ohio State University, 08/10–02/13
Senior Designer, University Development, The Ohio State University, 02/09–08/10
Graphic Designer, National Middle School Association, 11/06–02/09
Design and Identity Manager, Global Brands, Cardinal Health, 06/06–11/06
Art Director, Dascenzo Creative, Inc., 10/03–09/04
Visual Communication Manager, Columbus Chamber of Commerce, 02/01–10/03
Senior Designer, Columbus Chamber of Commerce, 08/00–02/01
Designer, Columbus Chamber of Commerce, 08/99–08/00
EDUCATION
The Ohio State University, Moritz College of Law
Master in the Study of Law, Intellectual Property
Ohio University, Scripps College of Communication
Bachelor of Science, Visual Communication
COMMUNITY
Columbus Museum of Art, Board of Trustees, 05/22–present
Columbus Business First Forty Under 40, Class of 2005