Results-driven marketing and creative professional with demonstrated experience managing brands that effectively increase reputation and profitability for corporate, non-profit and higher education clients. Core strengths and areas of demonstrated excellence include:
Articulating brand systems and facilitating enterprise-wide execution. Building and maintaining brand equity in multi-disciplinary environments. Advocating for brand value and support. Socializing brands in large, diverse organizations.
MARKETING AND CREATIVE STRATEGY
Leading complex, multi-channel campaigns. Combining strategic planning, creative and project management skills to develop and execute strategies. Contributing valuable insights and solutions to solve business problems. Planning from concept to success analytics. Budgeting, proposal-writing and vendor solicitation.
LEADERSHIP AND COLLABORATION
Providing expert counsel to senior leadership. Public speaking and thought leadership. Leading where accountability and resource management are paramount. Collaborating with teams, clients and key stakeholders. Partnering and gaining buy-in to facilitate successful outcomes. Positioning brand, creative, communications and marketing as key contributors to an overall business strategy.
MANAGEMENT AND TALENT SOURCING
Managing diverse, multi-disciplinary teams of all sizes. Fostering a positive and supportive team environment. Encouraging teamwork between staff and key stakeholders. Team-building of in-house and external partners to assemble the best team to ensure success. Investing in professional development and growth path planning.
Consulting on legal issues concerning trademarks, copyrights, trade secrets and patents. Creating protection strategies and execution plans. Businesses and product/service naming and assessing availability, marketability and protectability. Optimizing brand value in sponsorship, endorsement and licensing negotiations. Assessing brand violations and negotiating desired resolutions. Advising on legal documentation, contracts and negotiations.
Director, University Sesquicentennial, Office of the President, The Ohio State University
Senior Creative Director, University Brand and Marketing, The Ohio State University
Creative Director, University Brand and Marketing, The Ohio State University
Art Director, Wexner Medical Center, The Ohio State University
Senior Designer, University Development, The Ohio State University
Design and Identity Manager, Global Brands, Cardinal Health
Studio Owner, REVEALit*
Art Director, Dascenzo Creative, Inc.
Visual Communication Manager, Columbus Chamber of Commerce
Senior Designer, Columbus Chamber of Commerce
Designer, Columbus Chamber of Commerce
The Ohio State University, Moritz College of Law
Master in the Study of Law, Intellectual Property, 2019
Ohio University, Scripps College of Communication
Bachelor of Science, Visual Communication, 1999
* Named to Columbus Business First Forty Under 40, Class of 2005