Results-driven communications and marketing professional with demonstrated experience managing brands that effectively increase reputation and profitability for corporate, non-profit and higher education clients. Core strengths and areas of demonstrated excellence include:
Articulating and building brand systems and facilitating enterprise-wide execution. Building and maintaining brand equity in large, multi-disciplinary environments. Advocating for brand value and support. Socializing brands in large, diverse organizations.
COMMUNICATIONS AND MARKETING STRATEGY
Leading complex, multi-channel campaigns. Combining strategic planning and project management skills to develop and execute strategies. Contributing valuable insights and solutions to solve business problems. Planning from creative concept to success analytics. Budgeting processes, proposal writing and vendor solicitation. Monitoring performance and reporting on progress.
LEADERSHIP AND COLLABORATION
Providing expert counsel to senior leadership. Public speaking and thought leadership. Leading major enterprise-wide initiatives. Fostering accountability and resource management. Uniting disparate units around one goal. Collaborating with teams, clients and key stakeholders. Partnering and gaining buy-in to facilitate successful outcomes. Positioning communications and marketing as a key contributor to an overall business strategy.
Building partnerships and collaborating with trademarks, licensing, legal and rights management organizations. Establishing systems to protect brand image. Negotiating and optimization of brand value in sponsorship, endorsement and partner negotiations. Arbitrating brand violations and mediating desired resolutions. Advocating for brand protection in complex organizations.
MANAGEMENT AND TALENT SOURCING
Building and managing diverse, multi-disciplinary teams. Fostering a positive and supportive team environment. Encouraging teamwork between staff and key stakeholders. Team-building of in-house and external partners to ensure success with any project. Investing in professional development and growth path planning. Starting a new office from the ground up.
Director, University Sesquicentennial, Office of the President, The Ohio State University
Senior Creative Director, University Brand and Marketing, The Ohio State University
Creative Director, University Brand and Marketing, The Ohio State University
Art Director, Wexner Medical Center, The Ohio State University
Senior Designer, University Development, The Ohio State University
Design and Identity Manager, Global Brands, Cardinal Health
Studio Owner, REVEALit*
Art Director, Dascenzo Creative, Inc.
Visual Communication Manager, Columbus Chamber of Commerce
Senior Designer, Columbus Chamber of Commerce
Designer, Columbus Chamber of Commerce
The Ohio State University, Moritz College of Law
Master in the Study of Law, Intellectual Property, Currently enrolled
Ohio University, Scripps College of Communication
Bachelor of Science, Visual Communication, 1999
* Named to Columbus Business First Forty Under 40, Class of 2005